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MobCon Digital Health Minneapolis 2016 Recap

MobCon Digital Health Minneapolis 2016

MobCon Digital Health Minneapolis 2016 Recap

According to CEO of Medical Alley Association,  Shaye Mandle, “Minnesota’s fastest growing sector in healthcare is Digital Health.” MobCon Digital Health is a day-long conference held in our city of Minneapolis that aims to merge the digital landscape with the future of health practices. MobCon connects leaders and influencers in the industry with physicians, providers, payers, wellness brands, entrepreneurs and investors in the mobile health community to mentor, explore technology trends and find ways that businesses can utilize mobile and digital to amplify their business plans.

Speakers included some of the industry’s brightest including Sheri Dodd of Medtronic, Rain Henderson of the Clinton Foundation and Kaveh Safavi of Accenture. Many topics surrounding the present and future of digital health were covered including the importance of data and analytics, the growing variation of tech devices, and ways to optimize engagement in situations where physicians and patients cannot be face-to-face.

Here are our top MobCon takeaways:

Technology breaks barriers:

The availability of data that technology provides is a tremendous opportunity for physicians and patients to improve current healthcare quality and analytical capabilities. The next steps in data collection include the ability for physicians to collect real-time data automatically so that they no longer need to interrupt delivering care to patients to write things down or capture data points.

But “data in and of itself does not treat patients. It is the insights you gain and the actions they drive that matter” (Sheri Dodd).  Data collected needs to be used to identify consumer insights that will drive digital strategy. Big data needs to find a narrow focus to the data that is most relevant and will ultimately drive patient outcomes and better match patients to physicians. Compiling and sharing data between healthcare providers and digital health organizations will continue to improve health outcomes in that community.

MobCon-Digital-Health-Minneapolis-2016-App_Data_Room

Data holds insight that advances health:

The availability of data that technology provides is a huge opportunity for physicians and patients to improve current healthcare quality and analytical capabilities. The next steps in data collection include the ability for physicians to automatically collect real-time data so that they no longer need to interrupt delivering care to patients to write things down or capture data points. But “data in and of itself does not treat patients.

It is the insights you gain and the actions they drive that matter” (Sheri Dodd). Data collected needs to be used to identify consumer insights that will drive digital strategy. Big data needs to find a narrow focus to the data that is most relevant and will ultimately drive patient outcomes and better match patients to physicians. Compiling and sharing data between healthcare providers and digital health organizations will continue to improve health outcomes in that community.

 

MobCon-Digital-Health-Minneapolis-2016-App_Data_Room1

Content delivery matters:

According to Mike Bollinger, organizations need to “think about ways to deliver more value via multiple experiences versus driving traffic to locations or websites.” Getting people to engage in digital health requires organizations to understand the way that “mobile” is changing as a term and how mobile design strategy needs to transform in cohesion with this definition.

As previously mentioned, businesses need to analyze data to identify patterns in consumer behavior and uncover consumer insights to reimage content delivery. The consumer must be the central focus of your marketing from discovery all the way to post-sale.

Thanks to the MobCon team for hosting an informative, insightful and eye-opening event!

What was the most important thing you learned at MobCon?

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Stephanie Ussatis
sussatis@appdataroom.com

Stephanie heads up social and digital initiatives for fast-growing Modus. She has a passion for authenticity and positive customer experience across all touch points and got her start in marketing while studying at the University of Minnesota.

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