Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar uses a global dealer network of over 220 dealers in over 180 countries to sell and distribute machinery and equipment.
Having dealers all over the world with thousands of sales representatives presents some unique challenges in disseminating marketing and sales materials. Caterpillar needed a way to get up-to-date materials and information out to its broad network of dealers, quickly, efficiently and in a format that could be deployed worldwide on a variety of platforms in a variety of languages.
Caterpillar now has over 12,000 users of their custom App Data Room app, called the CAT mobile sales app. Dealers now have a beautiful, media-rich platform to show videos and 360-degree views of large equipment in any sales meeting. Many of the dealers have created their own app which allows them to add materials and branding that are unique to their dealership while still having access to Caterpillar corporate media libraries and maintaining the brand integrity of Caterpillar.